People’s Choice Winner: Jon Marco

Jon Marco

The

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winner of the popular vote in our Perfect Pitch is not a marketer by trade, but an actor. Jon Marco, a native Chicagoan, started his career in his hometown where he worked at Second City for several years before moving to New York and, three years ago, Los Angeles.

Marco’s pitch is for The Deadly Sin Bingo Show, an interactive comedy event that grew out of a New Year’s Eve gig in 2002. Late Night Catechism needed something to keep the audience in their seats from the end of the show until midnight, when they would have a big party. So we improvised a bingo night run by the clergy.”

The show impressed the audience enough that Marco started getting requests from churches to perform it as a fundraiser. Hoping to parlay late-night inspiration into long-term success, Marco premiered a scripted version in 2004.

Taking the form of a bingo night run by a game show-obsessed priest and two nuns—one the stern authoritarian of Catholic school memories, the other a former carnival worker—determined to save the world through the power of bingo, the 85-minute show played to parishes and small businesses in Chicago and New York and at the 2010 Hollywood Fringe Festival. “We play bingo games based on the deadly sins of greed, gluttony and lust,” Marco explains. “The prizes reflect the opposite virtue of the sin for each game.”

The show has found a niche as a fundraiser, Marco says. “We do churches, corporations,

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small businesses, but the bulk of money comes from church fundraisers. That was our main reason for writing the show.”

Marco believes it has the power to make the world a better place. “Everyone

knows about the seven deadly sins, but nobody knows that there’s a whole set of opposing virtues,” he says. “If we educate people about those virtues, maybe people will act a little bit better in their lives. It’s a goofy little show, but it has a nice message.”

To other producers hoping to grab the attention of parishes or the press, Marco says, “you want to be honest to your show. You want to put enough in it that will grab them. In [this release] I was hoping to get out the fun, to get out the idea that we’re in this to change the world and that you’ll have a great time, you’ll laugh a little and you’ll feel good about life.”